Direct Mail Advertising in the US – Industry Market Research Report

Direct Mail Advertising in the USMail order prideDirect mail advertisers have not experienced significant losses, despite the economic recession. Some companies have chosen to use these operators during the harsh downturn, since they provide a cheaper, more targeted form of advertising than traditional mainstream media, such as radio and TV. However, this trend will make a turnaround in the next five years, as companies engage in traditional advertising again. The industry will face increasing competition from digital advertising, including the internet and mobile messaging.Direct mail advertisers distribute advertising materials (e.g. coupons, flyers and samples) or specialty items (e.g. key chains, magnets and pens with custom printed messages) by mail or other direct distributions. Industry participants may also prepare advertising materials or specialties for mailing or other direct distribution. They may also compile, maintain, sell and rent mailing lists.This report covers the sc

List Price: $ 910.00

Price: $ 910.00