www.nexternal.com This video will provide an overview of the free marketing tools available with Nexternal’s ecommerce shopping cart platform including the Facebook Like feature, Twitter’s Tweet button and several search engine optimization tools. Nexternal is a fit for businesses of all sizes and provides hundreds of additional features for merchants interested in maximizing their online success. More Information: www.nexternal.com Demonstration www.nexternal.com 15-Day Free Trial: www.nexternal.com
Video Rating: 4 / 5

In this video webinar presented by Trada and Performable, we cover how customer behavior online is changing. Search engine marketing has traditionally been seen as an isolated channel, with most of the focus being placed strictly on the interaction between a given campaign and its landing page. In reality, search engine ads are one of many influential steps along a customer’s relationship with your brand. In fact, a recent ATG survey found that 78% of customers use two or more channels to make a given purchase decision. To reflect the behavior of today’s consumer, eCommerce marketers need to reframe their understanding of search engine campaigns as part of the complete customer lifecycle. The video webinar offers tips on how to track the full customer lifecycle, improve your campaigns and move customers from awareness to first purchase: and beyond.
Video Rating: 5 / 5