Market Trends with Lili Gil According to the US Census, Latinos grew by 43% from 38 Million in 2000 to 50 Million in 2010, while the Non-Hispanic population only grew by 4.9%. But more than population numbers, there is significant financial growth represented by this group. In the last 10 years, Hispanic buying power has grown by 347% reaching Trillion in 2010. This ranks the US Hispanic market as the world’s ninth biggest economy — larger than the Gross National Product (GNP) of Brazil, Spain or Mexico. Also, Minorities make up nearly half the children born in the US, part of a historic trend in which minorities are expected to become the US majority over the next 40 years. For the first time in national history, the majority of young people in two states — California and New Mexico — now identify as Hispanic, according to census data released this year. And their disposable income over-indexes in many categories where Latinos spend 3 to 6 times more than Non-Hispanics. For example, Latinas spend 3 times more in beauty and cosmetics per month, Latinos go 2 times more to the movies and are 80% more likely to see a movie in the opening weekend, and when it comes to everyday shopping, they spend 3 in groceries per week vs. by the rest, that is 46% more. 46% more that you could be gaining in your share of revenues. It is obvious that the strategies and investments that worked 10 years ago, may no longer be relevant to win today’s highly diverse America …
Video Rating: 5 / 5

Hispanic Reach 2011, The Premiere Hispanic Marketing Executive Summit – June 22-23, 2011 in Dallas, TX “While the numbers are supportive for using online mediums when developing US Hispanic marketing communications campaigns, research has found significant differences in Social Media use across different segments of the US Hispanic population”. Keys to Integrating Social and Online Marketing to Drive Measurable ROI in Hispanic-Focused Campaigns “Hispanics and Latinos are the fastest growing users of the Internet”. Join Ederick Lopez from Bluestem Brands and Terry Soto ; President and CEO for About Marketing Solutions for a dynamic and interactive workgroup session to discuss the how companies leverage ROI-based marketing plans to increase the Hispanic market share on social and online platforms; discuss the challenges marketers face in the social and online Hispanic channel; explore strategies, creative expressions and program executions that go on behind the scenes of Hispanic online and social media campaigns. Jorge Ortega, managing partner at Newlink America will moderate the interactive workgroup. We look forward to your participation with this event, part of Newlink Conversations: Dialogue, Debate and Discovery with experts on the Hispanic market and live on NewTV, our exclusive web channel. Ederick Lopez Director of Multicultural Marketing Bluestem Brands Ederick Lokpez is Director of Multicultural Marketing at Bluestem Brands, Inc. a multi-brand retailer …
Video Rating: 5 / 5