Marketing Projects Archives

The Thought Leaders Project : Hospital Marketing

Friday, February 17th, 2012 at 6:34 pm  
Leave your comment

The Thought Leaders Project : Hospital Marketing

Written for the marketer in the field using everyday language, examples, and case studies that will help all members of a hospital marketing department do their jobs better while spending marketing dollars wisely. The Thought Leaders Project: Hospital Marketing, is co-written by a team of marketing thought leaders in the healthcare industry. The book is a compilation of healthcare marketing insights, tips, and best practices written by leading healthcare marketers. The book itself covers a variety of topics such as the application of digital marketing strategies to patient acquisition, patient experience, patient retention, and service line marketing. With articles from the likes of Lee Aase, Chris Boyer, Dan Dunlop we are empowered with the tools and inspired to take action to impact the very lives of the patients we serve.

List Price: $ 24.99

Price: $ 22.07

Smooth PDF
Considered One Of The Best PDF Software On The Market, Smooth PDF Creator Provides You With The Flexibility And Reliability You Need To Get Through Any Assignment Or Project. This Amazing Software Allows You To Edit, Create And Convert Almost Any File.
Smooth PDF

Doing Research Projects in Marketing, Management and Consumer Research

Friday, May 6th, 2011 at 7:53 am  
Leave your comment

Doing Research Projects in Marketing, Management and Consumer Research

As interpretive research perspectives become increasingly influential in the social sciences, so it becomes increasingly important for experienced researchers to familiarize themselves with the philosophical perspectives, data gathering techniques and analytical methods derived from interpretive research.

Examining these interpretive traditions, this informative book illustrates how they can be applied to research projects for first-time researchers in the fields of management, marketing and consumer research. Topics covered include: choosing the topic gathering qualitative data for interpretation themes and concepts of interpretive research semiotics, marketing and consumer research. In offering practical examples drawn from existing studies and suggesting new topics for consideration, this book brings together major themes of interpretive research within a valuable practical guide. Suitable both for first time researchers and those with more experience, this is an idea

List Price: $ 205.00

Price: $ 184.93

Get Adobe Flash playerPlugin by wpburn.com wordpress themes

Bad Behavior has blocked 367 access attempts in the last 7 days.