Marketing Public Relations

KEY BENEFIT: Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognizes the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing marketing strategies that incorporate these highly credible and cost-effective tools.

KEY TOPICS: An Introduction to Marketing Public Relations; Marketing Public Relations and the Marketing Communications Mix; Marketing Public Relations and the Organization it Serves; The MPR Framework – Objectives, Target, Connectors, Message & Measure; About the Media; Non-Media Connectors and Word-of-Mouth; Building a Connectors List; The Press Kit and Press Release; Selling the Story; Social Media; Events; Experts and Interviews; Crisis Management; Planning and Measuring

MARKET: For readers interested in learning the theory and then how to apply it, in order to “do Marketing Pu

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Price: $ 61.50

William H. Taft Speaks to the American Public through the Victor

Image by Cornell University Library
Collection: Cornell University Collection of Political Americana, Cornell University Library

Repository: Susan H. Douglas Political Americana Collection, #2214 Rare & Manuscript Collections, Cornell University Library, Cornell University

Title: William H. Taft Speaks to the American Public through the Victor

Political Party: Republican

Election Year: 1908

Date Made: ca. 1908

Measurement: Leaflet: 6 1/8 x 3 1/2 in.; 15.5575 x 8.89 cm

Classification: Ephemera

Persistent URI: http://hdl.handle.net/1813.001/61ds

There are no known U.S. copyright restrictions on this image. The digital file is owned by the Cornell University Library which is making it freely available with the request that, when possible, the Library be credited as its source.