Solving the Partnering Puzzle – Selecting the Right Partners and Architecting a Successful Partner Program

This IDC study provides guidance to vendors in their pursuit of partnering the right channels and evolving their partnering programs to keep up with ever-changing channel models and customer purchasing behavior. IDC’s Channel Management Best Practices brings together internally developed models and industry thought-leadership from the best programs the vendor community has to offer. “Technology commoditization and increased operational efficiency has reduced the parity between industry leaders. The only clear differentiator lies in a vendor’s ability to achieve two objectives. First, the selection of the right partners to work with (coverage model); second, the effective leveraging of their intrinsic value through the implementation of a flexible but exhaustive partnering program which encompasses and incorporates the coverage model guidelines as well as builds continual satisfaction and loyalty among partners through its other program elements,” says Sureshpal Singh, manager, Partner

List Price: $ 5,000.00

Price: $ 5,000.00

Partner Resources: Terms of Use: www.youtube.com Community Guidelines: www.youtube.com Help Center: help.youtube.com Copyright Resources: help.youtube.com Apply to be a YouTube Partner today!: www.youtube.com Music by Kevin MacLeod – www.Incompetech.com
Video Rating: 5 / 5