Another technology for marketing: fax.: An article from: Association Management

This digital document is an article from Association Management, published by American Society of Association Executives on October 1, 1996. The length of the article is 494 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The American Society of Health System Pharmacists uses broadcast fax as its major medium of online marketing. The technology is more conventional than that used for the Internet and it has clear advantages over direct mail. These include faster information dissemination, lower cost per contact and its perception as being less promotional and more informative. The organization, however, advises that he medium should not be used too often as its intended effect on target customers can be eroded.

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Title: Another technology for marketing: fax.

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